Elements of preparing marketing plans: strategic analysis and identifying the target audience

Keeping pace with the acceleration and great growth witnessed by various industries and investments requires the presence of marketing policies compatible with this growth to ensure continued success and development in projects and companies.

Based on this, marketing experts develop a professional classification of the types of marketing plans used in successful investments and projects.

Our article below covers a comprehensive guide to the types and classifications of marketing plans and the marketing plan set of elements.

What are the Different Types of Marketing Plans?

The marketing plans adopted by experts in the field of marketing vary according to the projects and industries they are marketing because each of the following types is appropriate for specific types of investments and projects.

First: Business Marketing Plan BMP

BMPs represent the main marketing identity of companies, and they determine the nature of marketing and the method of creating customer awareness about the company’s products or services and how to purchase them.

The implementation time for this type of marketing plan extends between one and five years after determining the following main points:

1- The company's vision and mission

It represents the largest goal of the marketing plan drawn up for the company and the goal of implementing any work it undertakes

2- The marketing goal specified in the plan

For example, improving sales by 20% within one year or during the implementation, and the policy of setting SMART goals must be followed.

3- Identifying the target audience in the drawn-up plan

This is extremely important because implementing the marketing plan towards an uninterested audience is a time effort, and money wasting,

4- Competitor study

It is necessary to study how competitors attract their customers to take better measures and procedures to attract customers to you.

5- Establishing standard performance indicators

These are basic standards that must be used to evaluate the marketing plan's success and reveal its strengths and weaknesses.

This type of marketing plan represents a comprehensive plan for all strategies that can be used in marketing and creating awareness among customers

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Second: product launch marketing plan PLMP

PLMP aims to create a media aura and a great deal of awareness about a new product or service announced for the first time in the company.

This plan takes a shorter period, ranging from 3 to 6 months, and is implemented according to a set of main points that we mention here:

1- Creating a media buzz before the launch

This is a step aimed at attracting people’s attention to the company and making them anticipate the official launch of the product that it will launch.

This can be done through exciting visual promotion strategies and broadcasting exciting news among people through various media

2- The official launch of the product

By organizing a real or virtual event that includes explanations and full details about the product or service launched.

3- Post-launch marketing

This process begins immediately after the launch event and includes publishing news and marketing content and devising new marketing methods within a well-thought-out and clear plan according to the target group to purchase the new product or service.

Third: Content Marketing Plan (CMP)

This plan represents one of the best types of marketing plans around the world in recent times, relying mainly on publishing extensive media content about the products or services provided by the company.

This content may include visual, audio, and print media and all types of media that can be published on social media platforms, websites, and other methods of disseminating content.

This plan takes 6 to 12 months until its results appear clearly on the company’s sales.

The marketing strategies that can be followed in achieving this type of marketing plan vary according to the nature of each product or service, according to the segment of targeted people, and other considerations.

Fourth: Digital Marketing Plan (DMP)

These are the various marketing processes in which we rely primarily on digital and electronic means to reach customers, communicate with them, and create awareness among them.

This plan takes a period of 6 to 12 months and includes a group of different marketing strategies, which rely entirely on websites and the Internet, such as:

1- Search engine optimization.

2- Email marketing.

3- Social media marketing

4- Click Marketing

5- Optimize websites

6- Automation of the marketing process

7- Building applications and e-stores

Elements of preparing a marketing plan

A successful marketing plan requires a set of main pillars or elements upon which any professional marketing process is based, regardless of the type of plan followed.

1- executive summary

The summary includes a set of important main points that provide information about the type of plan followed and the main marketing strategies in it, in addition to the goals and results after completion.

2- Situation analysis

This analysis includes a comprehensive guide that addresses all the basic information about the company's position and product in the market and sales volume before developing the plan and a SWOT analysis of strengths and weaknesses.

3- the target audience

This audience represents the group of people within the temporal and spatial sector in which the company provides its services or products, and it is the group of people who can place a purchase order for the product that we are marketing.

Identifying the target audience helps determine the best marketing strategies for them because it helps us know how to spread brand awareness to those people.

4- Price and Quality

The price and quality of a product or service are important strengths in marketing and are the best way to beat competitors within the same market

5- Marketing Budget

These are the financial amounts that the company must allocate to implement the required marketing plan based on the previous information and elements.

Statistics on Marketing Plans

Increased Sales:

Businesses that implement comprehensive marketing plans see an average sales increase of 20%, according to the American Marketing Association (AMA).

Higher Brand Awareness:

A well-executed product launch marketing plan can boost brand awareness by 50%, helping companies reach wider audiences (HubSpot).

ROI on Content Marketing:

Content marketing plans can generate up to 3 times more leads compared to traditional marketing, at 62% lower costs (Content Marketing Institute).

Digital Marketing Effectiveness:

Companies that invest in digital marketing plans, including SEO and social media, report a 25% increase in conversion rates (Statista).

Customer Retention:

Businesses that follow a business marketing plan (BMP) to build long-term relationships with customers experience 15% higher customer retention rates (Forbes).

Launch Success Rate:

Products backed by a product launch marketing plan are 5 times more likely to succeed in the market compared to those without a formal launch plan (Inc.).

Cost Efficiency:

Digital marketing plans, such as email marketing, are 40% more cost-effective than traditional advertising methods, as per a study by Campaign Monitor.

Conclusion

Understanding the different types of marketing plans is essential for businesses aiming to optimize their reach and increase their market share

From business marketing plans that define long-term strategies to digital marketing plans that harness online tools, each plan serves a specific purpose depending on the company’s goals and target audience.

By following these structured marketing approaches, companies can effectively manage their resources, increase customer satisfaction, and drive revenue growth.

For businesses seeking to thrive in a competitive market, adopting the right marketing plan is a critical step toward success.

Frequently Asked Questions about Types of Marketing Plans

Here are 2 of the most general questions that people ask regarding the topic of our article, which deals with different types of marketing plans:

How do I choose the best marketing plan?

It is not possible to say with certainty that one plan is better than another, so you must choose the plan that is appropriate for you based on the following set of information:

1- Type of product or service.

2- Possible budget.

3- The nature of the target audience.

4- Nature of competitors and market situation.

What are the best digital marketing strategies?

Digital marketing includes a group of important strategies, each of which guarantees great results for marketing a product in the long term.

They include the following:

1- Search engine optimization.

2- Email marketing.

3- Social media marketing

4- Click Marketing

5- Optimize websites

6- Automation of the marketing process

7- Building applications and e-stores

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